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JACKSONVILLE, Fla. - Winn-Dixie here and Schaumburg, Ill.-based ACNielsen U.S. have forged a new and greatly expanded agreement under which the retailer will use ACNielsen as its new preferred provider of syndicated sales information and consumer insights, while an on-site ACNielsen team will lead Winn-Dixie's category management initiatives from a syndicated data perspective.
Noted Winn-Dixie director of category management Larry Biggerstaff in a statement: "We have complete trust in the quality of ACNielsen's information and the expertise of the team assigned to our business. We are very confident that this expanded relationship with ACNielsen will be instrumental to our future success. We encourage all of our manufacturer partners to utilize ACNielsen information when working with us on category development plans."
Added ACNielsen s.v.p. of retail client service Danny Sacco: "This new agreement is a tremendous opportunity for us to take our relationship with Winn-Dixie to a whole new level. Winn-Dixie has embraced the competitive strengths made possible by our 'one-VNU' approach to business practices like category management. We relish the opportunity to work with Winn-Dixie in such a comprehensive manner."
Under the new contract, Winn-Dixie will continue to employ ACNielsen CBP-Category Business Planner to monitor and analyze its sales based on the grocer's custom category definitions, the Homescan consumer panel will provide consumer insights, Retail ACView will provide market share monitoring and analysis, and Local Market Planner will allow Winn-Dixie to run sales analyses within easy-to-customize trading areas. Additionally, a team of ACNielsen analysts will offer full-time on-site support to Winn-Dixie, managing a new consumer-centric category management process.
ACNielsen, a VNU business and sister company to Progressive Grocer, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior.
Winn-Dixie operates almost 600 stores in five Southeastern states and the Bahamas under the Winn-Dixie, Marketplace, and City Markets trade names, and SaveRite warehouse stores.