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SCHAUMBURG, Ill.--ACNielsen U.S. yesterday rolled out Promotion Tracker, which offers the CPG industry the first-ever census-based reporting on the status of in-store displays.
With many product categories extremely dependent on seasonal promotions to drive sales, Promotion Tracker provides real-time information on whether promotional displays have been executed in specific stores according to plan. Reports are available for more than 8,000 stores, the company said.
The service is the first deliverable from a new ACNielsen solution suite providing detailed analysis of in-store marketing activities.
"The best-laid promotional plans sometimes fall apart at the last and most important step -- the execution of promotional displays in stores," said Alice Fawver, s.v.p., marketing at ACNielsen Retail Measurement Services. "Promotion Tracker will help manufacturers check on their in-store displays, enabling them to identify and remedy any problems that may occur while there's still time to benefit from the promotion."
Promotion Tracker reports on the status of in-store promotional displays across multiple categories at five of the top national grocery retailers, which represent 40 percent of U.S. chain supermarket all-commodity volume. Reporting is available across each chain, banner, all stores within specific retailer-defined trade areas, and more than 8,000 individual stores. The Internet-accessed reports reveal whether a display is up, the number of displays in a particular store, the location(s) of the displays, and whether the promoted price is visible. Reports are scheduled for most major holiday and special event selling seasons, starting with the 2006 Super Bowl.
ACNielsen, a VNU business and sister company to Progressive Grocer, is the world's leading marketing information provider.