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WASHINGTON -- WakeUpWalMart.com, a union-led group of Wal-Mart critics that has become increasingly vocal in recent months, has taken its message a step further by launching a national advertising and multi-media campaign. The campaign will highlight a controversial corporate memo that WakeUpWalMart.com sent to The New York Times last week, and will also plug a new documentary that is critical of the retailer.
The group ran a full-page ad in yesterday's edition of USA Today, launched Internet ads on 19 sites, and ran a 30-second TV ad, entitled "High Cost."
"America will be shocked when they learn the truth about Wal-Mart as seen in the new film, 'Wal-Mart: The High Cost of Low Price'," said Paul Blank, campaign director for http://www.WakeUpWalMart.com, in a statement. "Our new multimedia campaign is just the beginning of our national movement to expose the truth about the high cost of shopping at Wal-Mart."
The media campaign highlights "Wal-Mart's Secret Memo" and the Robert Greenwald documentary, "Wal-Mart: The High Cost of Low Price." The 30-second television commercial was produced by Joe Trippi, a Democratic strategist and former presidential campaign manager for Howard Dean.
The launch of the national media campaign follows a weekend of activities in 84 cities and 22 states highlighting what the group calls "Wal-Mart's health care crisis" and distributing the internal memo.