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HOFFMAN ESTATES, Ill. -- In an attempt at better corporate synergies, Sears Holdings Corp. here yesterday began offering its Sears Card at Kmart stores.
"The Sears Card is a tremendously powerful brand which has been part of millions of our customers' lives for more than 50 years," said Aylwin B. Lewis, c.e.o. and president of Sears Holdings, in a statement. "We believe expanding the reach of the Sears Card and making it available through Kmart stores will provide our customers with greater shopping flexibility and choices."
Sears Holdings said in May that it had amended its agreement with Citibank and would be terminating Kmart's relationship with Household Bank (HSBC), which previously provided a private label credit card program for Kmart.
Most former holders of the Kmart Card will be receiving a new Sears card, issued by Citibank, which can be used across the breadth of Sears Holdings' franchise of stores, Sears said. For eligible Kmart cardholders, the Sears Card should be arriving at their homes beginning this month. Once activated, those cards will be accepted at Kmart and Sears stores.