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SCOTTSDALE, Ariz. -- Consumer demand solutions provider Khimetrics, Inc. here has introduced a new capability that enables the integration of external market data, such as syndicated data from ACNielsen and IRI, within the Khimetrics demand intelligence and analytics platform.
Called KhiMarket, the solution gives retailers the flexibility to incorporate multiple levels of market information from providers of their choice when modeling customer demand, according to KhiMetrics. The tool is part of the vendor's newly-announced retail solution framework, KhiDemand, which features standard interfaces and patented data modeling methodologies.
"We are continually enhancing our demand intelligence and analytics capabilities to help our retail clients identify new opportunities for profitable growth, act faster with confidence, and ultimately win at the cash register," said Brent Lippman, c.e.o. of Khimetrics. "Retailers using KhiMarket have the flexibility to apply syndicated market level data whether ACNielsen, IRI or others, to gain additional intelligence about their customers and markets for better demand visibility and improved decision making."
According to the company, the KhiMarket solution enhances a retailer's ability to factor in whether a category is growing or declining across a region or market so they can set appropriate volume and profit goals. It also lets retailers use "what-if" analysis supported by customer demand modeling to tune category strategies based on broader market considerations of item performance by market, geography, retailer, and format.