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    PMA Names Houston To Replace New Orleans for 2007 Fresh Summit

    NEWARK, Del. -- Because of the logistical uncertainties in the aftermath of Hurricane Katrina, the executive committee of the Produce Marketing Association (PMA) has voted to move the site of the organization¿s 2007 Fresh Summit International Convention & Exposition from New Orleans to Houston for the Oct. 12 to Oct. 15 event.

    NEWARK, Del. -- Because of the logistical uncertainties in the aftermath of Hurricane Katrina, the executive committee of the Produce Marketing Association (PMA) has voted to move the site of the organization’s 2007 Fresh Summit International Convention & Exposition from New Orleans to Houston for the Oct. 12 to Oct. 15 event.

    "The industry loves the city of New Orleans, and it has always been a great attendance draw. However, because the size and complexity of Fresh Summit makes it difficult to relocate, the executive committee had to make the decision at this time," said PMA president Bryan Silbermann.

    Houston, which was scheduled to host its first Fresh Summit in 2012, provides an attractive option, noted Silbermann. "We are fortunate that the city had an opening in October 2007. Houston is definitely a convention destination on the rise, with fantastic new hotels and entertainment options that complement a great convention center. In addition, its two airports provide good domestic and international access. It also offers some unique retail and foodservice tour options that will surely be an added benefit."

    In explaining the move, Silbermann said, "We feel certain the city of New Orleans will rebound and become a premier convention destination once again. However, we cannot gamble on the timetable for recovery with an event that represents so much to our industry's marketing programs. The event is scheduled to be in New Orleans in 2017. In the meantime we will explore options with the city for an earlier date."

    Following next month's Fresh Summit in Atlanta, the event moves to San Diego in 2006, Houston in 2007, Orlando in 2008, and Anaheim in 2009.

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