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    Rite Aid Extends Senior Rewards Program

    CAMP HILL, Pa. -- Drugstore retail chain Rite Aid here said yesterday that its free senior loyalty program, Living More, is now offering more savings to seniors. Living More, which has more than 1.6 million seniors enrolled, now offers members 10 percent off most items at Rite Aid stores every Tuesday.

    CAMP HILL, Pa. -- Drugstore retail chain Rite Aid here said yesterday that its free senior loyalty program, Living More, is now offering more savings to seniors. Living More, which has more than 1.6 million seniors enrolled, now offers members 10 percent off most items at Rite Aid stores every Tuesday.

    Rite Aid's Living More program provides benefits and savings to Rite Aid patients who are at least 60 years old. Additional benefits for enrolled seniors include 10 percent off all cash prescriptions, 10 percent off Rite Aid brand products every day, unadvertised monthly specials throughout the store, and special offerings targeted to seniors' specific lifestyles based on their buying habits.

    "The overwhelmingly positive feedback we are getting from seniors who enroll in Living More encouraged us to offer even more to our members," said John Learish, Rite Aid s.v.p. of marketing, in a statement. "Our patients over 60 are taking advantage of the special discounts available to them and we decided that we wanted to offer members even more discounts and savings to thank them for enrolling in Rite Aid's Living More program."

    Senior customers are asked if they would like to enroll in the free program when they make a pharmacy visit. If a customer wants to participate, they are automatically enrolled and receive a membership card and brochure explaining the benefits of the program. Once their Living More card is activated, a senior can use it immediately to receive benefits and savings throughout the store.

    Rite Aid Corporation operates 3,350 stores in 28 states and the District of Columbia.

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