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AUSTIN, Texas -- The University of Texas and H-E-B have teamed up in a yearlong promotion plan to "Salute 100 Years of Texas Basketball." The 2005-06 campaign commemorates the 100th season of intercollegiate basketball competition in the state.
Among the highlights of the promotional plan helping fans vote for the "All-Time Texas Basketball Team." Fans will be able to vote for their favorite teams in H-E-B stores or online at heb.com and TexasSports.com. Additionally, H-E-B plans to establish an H-E-B Centennial Scholarship through the Longhorn Foundation and Longhorn Legacy athletics development area. The retailer is an official corporate sponsor of UT Athletics and the Longhorn Sports Network/Host Communications.
"H-E--B has a longstanding partnership with The University of Texas and UT Athletics in particular," said H-E-B's director of sales and marketing, Kelly Roddy, in a statement. "What an awesome opportunity it is to be a part of this milestone, as our two great teams celebrate a century of service to Texas with a passion for excellence."
This year H-E-B is also marking 100 years of serving Texas through parties, gifts, and a series of special initiatives concerning hunger relief and prevention, education and the environment.