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STILLWATER, Minn. -- Following a successful pilot program of the biometric payment technology at its Blaine, Eagan, Lakeville, and Rosemount stores, Cub Foods West Region yesterday decided to expand the service chain-wide.
Cub Foods, which is owned by Supervalu, will install biometric payment technology in all 65 stores. The new technology, provided by San Francisco-based biometric services provider Pay By Touch, allows shoppers to pay for their groceries with a finger scan that is linked to their financial accounts. The biometric payment technology will be available in all Cub West Region stores by Nov. 30.
"Our goal is to serve our customers better than any grocer could," said Brian Huff, president of Cub Foods West Region. "Providing proven innovations and technologies--that give customers greater convenience and added security--is part of our commitment."
Shoppers can use Pay By Touch after a one-time sign-up at a special kiosk located in Cub stores. To register, consumers must provide identification, a voided check or EBT (electronic benefit transfer) card, and a finger scan. The Pay By Touch technology does not use actual fingerprints. It creates a set of 40 data points that cannot be reverse-engineered into a fingerprint. The data points are encrypted and converted into a mathematical equation that allows for a secure identity match at the point of sale.