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    United Supermarkets to Implement New Data Mining Solutions for Loss Prevention

    LUBBOCK, Texas -- United Supermarkets here is attacking shrink head-on with a new loss prevention initiative that includes the ShrinkTrax and DM2 advanced data mining solutions from Scottsdale, Ariz.-based Trax Retail Solutions.

    LUBBOCK, Texas -- United Supermarkets here is attacking shrink head-on with a new loss prevention initiative that includes the ShrinkTrax and DM2 advanced data mining solutions from Scottsdale, Ariz.-based Trax Retail Solutions.

    "We selected ShrinkTrax because it is a complete approach to loss prevention and store operations control that supports our culture and vision," said Sidney Hopper, United Supermarkets' c.o.o. "The Trax technology ... will provide us with tremendous opportunities to improve our business on many fronts. We like that the complete solution includes teaching managers more efficient work habits and combines employee excellence training with a comprehensive approach to stopping store shrink."

    The DM2 Advanced Data Mining solution is an enterprise exception reporting and open query system that is designed to "remove the guesswork from traditional exception reporting practices," according to Trax Retail Systems. Through the use of exclusive intuitive analytics, DM2 automatically searches hundreds of interrelated key performance indicators and pinpoints otherwise undetectable data abnormalities. Additionally, DM2 is the only data mining solution with "transaction-level profiling" analytics, point-and-click drilldown, and a Web-enabled interface, according to Trax.

    United Supermarkets, Ltd. is a family-owned grocery chain that operates 47 stores under three distinct formats: United Supermarkets, Market Street, and United Supermercado.

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