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DALLAS -- Despite the threat of Hurricane Rita bearing down on the Gulf Coast of Texas, more than 320 retailers, suppliers, and other retail industry participants met here on Sept. 26 and 27 to discuss how to increase their business with the growing U.S. Hispanic market, at the inaugural Hispanic Retail 360 Conference. As it turned out, the hurricane veered east and missed Dallas, where the weather was sunny and hot throughout the two-day event.
The Hispanic Retail 360 Conference & Product Showcase was produced by the Retail Group of VNU Business Media and VNU Expositions. The event was sponsored by platinum sponsors Coca-Cola and Vertis, gold sponsors Anheuser-Busch, Energizer, and Tree of Life, and "in association" sponsors MBR Industries, E&J Gallo Winery, Hershey's, Procter & Gamble, Quaker/Tropicana/Gatorade, and La Fiesta 4th.
Information partners and presenters included ACNielsen, Nielsen Media Research, Spectra, Scarborough Research, and Claritas. Association partners were the GMDC and the Hispanic Marketing & Communications Association. Publication partners were Progressive Grocer, Marketing y Medios, Convenience Store News, The Gourmet Retailer, and Display & Design Ideas.
Next year's Hispanic Retail 360 Conference is slated to be held in Chicago in early August. Visit http://www.hispanicretail360.com for updates on future developments.