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NATICK, Mass. -- BJ's Wholesale Club, Inc. said Friday that Alison Gregg Corcoran had been promoted to e.v.p. of member insight and marketing. In the newly created position, Corcoran will not only continue to head BJ's member insight and new club concepts initiatives, but will also take charge of all of the company's marketing operations, among them membership acquisition and retention programs.
Corcoran came to BJ's in 2003 as s.v.p., director of member insight, in which capacity she had the responsibility of implementing a member-centric business strategy. Before joining the retailer, Corcoran had 18 years of experience in brand management, product development, and market penetration strategies for food, retail, and CPG companies. From 1995 to 2001 she served as a v.p. and g.m. at Polaroid Corp., where she headed the $1.3 billion global consumer imaging category, with responsibility for business strategy, marketing, global brand management, and advertising for all consumer brands. From 1986 to 1995 Corcoran was a director with Braxton Associates, a division of Deloitte Consulting, where she created such business and marketing strategies as category management, distribution channel expansion, and private label programs for Fortune 500 companies.
In a statement BJ's president and c.e.o. Michael Wedge said: "Over the last two years, Alison and her team have developed a proprietary analytical framework to provide us with a deeper understanding of our members' wants and needs. Already, our learnings from this framework have generated actionable insights that have translated into increased sales from our most productive members. Alison's broader responsibility reflects our confidence in member insight as a foundation for building our member-centric business model, and her promotion rounds out BJ's executive management team."
BJ's currently operates 159 BJ's Wholesale clubs, two ProFoods Restaurant Supply clubs, and 85 gas stations.