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SCHENECTADY, N.Y. -- Price Chopper has become the first supermarket chain in the United States to join with the National Center of Addiction & Substance Abuse (CASA) at Columbia University, TVLand, and Nick at Nite in promoting Family Day, a national campaign devoted to encouraging families to share dinner and conversation on Monday, Sept. 26.
In support of the effort's national goal of getting 10 million participants to pledge that they'll observe the day, the Northeast regional retailer is urging its shoppers and more than 23,000 employees to sign up on Price Chopper's Web site, http://www.pricechopper.com. Those who register there will automatically be entered in a drawing to win $100 in Price Chopper groceries.
In addition, the grocer has designed a full-color, four-page wrap around its weekly circular, promoting the event. The piece features easy-to-prepare recipes for family meals, items from Price Chopper's exclusive Central Market Classics line, and an endorsement of the belief that shared meal times help produce healthier kids and stronger families, as well as a personal note from company president and c.e.o. Neil Golub.
According to the campaign sponsors, studies have shown that children who eat with their families often tend to do better in school and are less likely to smoke, drink, or take drugs.