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    IRI Taps IBM to Support New Marketing Information Platforms

    ARMONK, N.Y. and CHICAGO -- Market information solution provider Information Resources, Inc. has struck a deal with IBM in which the former will use the latter's software to support the development and delivery of its performance management solutions and real time market information processing platform to retailers and CPG companies.

    ARMONK, N.Y. and CHICAGO -- Market information solution provider Information Resources, Inc. has struck a deal with IBM in which the former will use the latter's software to support the development and delivery of its performance management solutions and real time market information processing platform to retailers and CPG companies.

    IRI said using the IBM software technology backbone will help customers of its Business Performance Management (BPM) solutions and MarketKnowledge platform put the insights they have about their consumers, competitors, and marketplace activity to immediate application in driving business decisions concerning brand management, trade promotion, and sales and operations management.

    "Companies need a unified and up-to-the-minute view of consumer actions so that they can make critical business decisions as events that can impact the bottom line are occurring, not days or weeks after they have transpired," said IBM's Information Management g.m. Amboj Goyal. "IBM software technology will help IRI deliver these vital capabilities to its customers."

    MarketKnowledge is a platform that combines daily retail sales data, shopper insights, automated analytics, and enterprise decision support software to address major business issues, such as out-of-stock monitoring, new product distribution, and effective trade promotion compliance.

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