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BENTONVILLE, Ark. -- Leave it to Wal-Mart to have its own TV special just to teach advertisers how to spend money with it. Wal-Mart Stores will host the Wal-Mart TV 2006 Upfront presentation September 21, at its headquarters here. The retailer said that during the program, management from Wal-Mart, walmart.com, and industry experts will look at how an integrated communications program can enhance the brand building strategy of leading and emerging advertisers in today's retail and advertising landscape.
At the Upfront, advertisers and their agencies will have the opportunity to preview the Wal-Mart's new media systems and enhancements, significant third-party research results of in-store advertising campaigns, and new programming options.
"This is a great opportunity to bring together world class marketers in an exchange of ideas on how we can work together using all of the marketing tools available both in the store and online to help enhance the shopping experience for our customers," Troy Steiner, senior director Wal-Mart Media commented.
Mark Mitchell, e.v.p. of advertising sales for Premier Retail Networks, the San Francisco-based digital media solutions company that helps program Wal-Mart TV stated, "We have found that many of our advertisers use Wal-Mart TV as the means to offset conventional media erosion. It serves to extend the reach of in-home television efforts, by incorporating this critical touch point in consumer's lives, the store environment, into a more complete communications plan."
"They are using the Network to both introduce new products and to increase overall brand awareness among a large, but very targeted, audience of consumers," Mitchell continued. "The new innovations we will be announcing will give marketers another set of tools to use in the store to continue to enhance their marketing campaigns."