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NEW YORK -- Despite all the recent press concerning greater consumer awareness when it comes to eating better-for-you products, less than one-third (29.6 percent) of American adults say that they try to eat healthy foods and pay attention to nutrition -- and more of those who do are female, according to data released by Mediamark Research, Inc. (MRI), based here.
The information, gathered from 13,000 Americans age 18 and older, is included in MRI's "Survey of the American Consumer." Survey participants were asked to agree or disagree with 18 attitudinal statements regarding food.
Out of the adults who said that they were interested in healthy eating and nutrition, 33.9 percent of women agreed, as opposed to 25.1 percent of men.
Of the 23.6 percent of adults who said they tried to eat a healthy breakfast every day, 27.5 percent were women, while 19.4 percent were men.
In response to the statement "I don't allow 'junk' food in my home," 6.6 percent of women agreed and 4.7 percent of men agreed.
Among other findings of the survey were that high-income households (above $100,000 annually) were more likely to enjoy trying different types of food (33.3 percent vs. 28.6 percent of adults in general) and, interestingly, less likely to bar junk food from their homes (4.0 percent, as opposed to the percentages cited in the previous paragraph).
MRI, part of Nuremburg, Germany-based GfK Group AG and the United States' leading provider of magazine audience and multimedia research data, interviews 26,000 American adults in their homes each year, asking about their use of media, their consumption of products, and their lifestyles and attitudes. "The Survey of the American Consumer" comes out twice yearly, in the spring and fall.