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WILMINGTON, Del. -- Charlie Brown and his friends are returning to Wal-Mart stores nationwide for the second year with activity books, stickers, point of sale materials and recipes designed to make learning about and eating fruits and vegetables part of Halloween fun.
Shoppers visiting approximately 1,700 Wal-Mart supercenters and Neighborhood Markets on Oct. 8 from 11 am-5 pm will be encouraged to "Treat Yourself to Good Health" by eating a greater variety of colorful fruits and vegetables.
The promotion is the latest in a series of quarterly 5 A Day The Color Way "retailtainment" events being delivered to consumers through an innovative alliance between Produce for Better Health Foundation (PBH) and Wal-Mart. The events are supported by health-minded suppliers including leading members of the fruit and vegetable industry, and are implemented by MARS Advertising of Southfield, Mich.
Shoppers can also sample fruits, vegetables and other healthy products from supporting suppliers: Alberto-Culver Co. (owners of Mrs. Dash), A. Duda & Sons, Inc., Chilean Avocado Importers Assn., Ventura Foods, DNE World Fruit Sales, Dole Food Co., Giorgio Fresh Mushroom Company, L&M Cos., Inc., Ocean Spray Cranberries, Inc., Pear Bureau Northwest, Sam's Choice Beverages, and Sunkist Growers Inc., The Hidden Valley Food Products Co., and Tropicana Pure Premium.
"Treat Yourself to Good Health," is the seventh event sponsored by PBH and Wal-Mart, and the third of four events staged this year; five more are planned for 2006.