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SCHAUMBURG, Ill. -- ACNielsen has rolled out Global Launch Tracker, a new service designed to help consumer packaged goods (CPG) manufacturers benchmark the progress of their new product launches against other successful introductions.
"New products are critical to the success of CPG manufacturers," said ACNielsen managing director of global services, Jane Perrin. "However, they are inherently risky, and introducing new products across multiple countries is even more challenging. Global Launch Tracker makes use of ACNielsen’s unmatched global sales and consumer information, putting multi-country information together in an easy-to-use application."
The tool integrates point-of-sale and consumer panel data to assess the results of product launches within specific categories from the previous two years. It provides multi-dimensional benchmarks, including consumer trial, repeat purchase, and sales, while also identifying specific countries where the risk of launching a new product may be unusually high or low.
Users of Global Launch Tracker can analyze a single product introduction across more than 90 countries, or multiple product introductions across one country. Besides helping companies weigh the risk of introducing a new product in multiple countries, the service can also be used to track the results of a competitor’s multi-country new product launch.
For more information on Global Launch Tracker, contact ACN's Joe Palermo at (847) 605-5408.