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    October Frozen and Refrigerated Foods Promotion Offers Consumers 'Fuel for School'

    HARRISBURG, Pa. -- As fall approaches and families get back to hectic school schedules, the frozen and refrigerated foods industry will offer convenient solutions to fuel busy school days. The National Frozen & Refrigerated Foods Association (NFRA) here and its partnering manufacturers will promote October "Fuel for School" Frozen & Refrigerated Foods Festival with a sweepstakes and retail merchandising contest to build excitement with consumers.

    HARRISBURG, Pa. -- As fall approaches and families get back to hectic school schedules, the frozen and refrigerated foods industry will offer convenient solutions to fuel busy school days. The National Frozen & Refrigerated Foods Association (NFRA) here and its partnering manufacturers will promote October "Fuel for School" Frozen & Refrigerated Foods Festival with a sweepstakes and retail merchandising contest to build excitement with consumers.

    Retailers and local frozen and refrigerated food associations can enter the Crystal Apple Awards recognizing the best merchandising efforts in support of October Fuel for School. In addition, winners will receive other prizes, such as a desktop computer or iPod, that are appropriate to give away to customers or a local school to create goodwill in their communities.

    The contest runs from Oct. 1 to Oct. 31. Entrants most promote four of the participating manufacturer products and the $12,500 Fuel for School Sweepstakes that can be entered online at http://www.BringUsToYourTable.com. NFRA has designed special point of sale materials featuring the sweepstakes information and web address that can be purchased.

    The entry deadline is Nov. 15. Crystal Apples will be awarded in six regions -- Northeast, Southeast, East Central, West Central, Southwest, and Pacific/Western.

    The $12,500 Fuel for School Sweepstakes begins on Sept. 18 and ends Nov. 30.

    NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.

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