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KIRKLAND, Wash. -- Northwest independent Larry's Markets yesterday replaced its beef line and expanded its chicken line as part of a strategy to continually raise fresh food quality standards.
The new beef program, a line of Northwest-grown, all-natural, hormone- and antibiotic-free products, replaces Larry's former line of 100 percent Midwest corn-fed beef. The locally raised animals are graded USDA Choice, and fed an entirely natural, 100 percent vegetarian diet of barley, alfalfa, and corn. The strict guidelines under which the cattle are raised ensure the beef is top quality with regard to consistency, flavor, and safety.
Larry's Markets’ new line of poultry is branded Smart Chicken. The company producing the line uses air-cooling, which is popular in Europe and considered by some to be a higher quality method than water-cooling.
"These introductions mark a significant change for us and chart a clear path for the direction we are taking the company," said Mark McKinney, c.e.o. of Larry's Markets.
The two new lines are now available in five Larry's Markets locations, with the Tukwila store carrying Smart Chicken only. This introduction is the second major initiative launched by the company in recent months. In May, Larry's integrated its produce offerings, placing organic and conventionally grown produce side by side for easier shopping and quality comparison.