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SEATTLE-- Allrecipes.com, an online recipe portal for home cooks, announced a mobile version of its Web site on AvantGo, a large mobile Internet service.
The Allrecipes.com food and recipe channel offered through AvantGo will be available 24/7 and will offer full screen views of over 28,000 recipes, quick and easy search tools that locate the right recipe in seconds, real time personalized shopping lists based on recipe ingredients, a personalized recipe box to store and access favorite recipes and more than 500 food and cooking advice articles with answers to food questions for cooks of all levels.
"Allrecipes.com's community is comprised of millions of busy home cooks who are constantly on the go. They rely on technology solutions such as mobile phones and PDAs to help them get more things done in less time -- no matter where their days take them. Being able to offer them anytime, anywhere wireless access to the most comprehensive database of home cooking recipes is something extremely valuable," said Esmee Williams, v.p. of marketing and public affairs, Allrecipes.com. "AvantGo is a fantastic offering and proven leader in delivering mobile content. They have a tremendous membership base and we're excited to work with them."
The free AvantGo service, available to smartphone and PDA users, reports a membership base of more than seven million unique members. Allrecipes.com has a million plus members and more than 10 million unique visitors annually.
Allrecipes.com on AvantGo is available immediately at http://www.avantgo.com.