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MILWAUKEE, Wisc. -- Roundy's Supermarkets, Inc. here has extended its distribution agreement with Tree of Life, Inc. here, for the latter to serve as the retailer-wholesaler's distributor of natural and specialty food products.
With annual sales in excess of $3.7 billion, and with 21,000 employees, Roundy's, Inc. operates 132 retail grocery stores under the Pick 'n Save, Copps, and Rainbow Foods banners, primarily in Wisconsin, Minnesota, and Illinois.
"Tree of Life is pleased to announce the continuation of our long-standing relationship with Roundy's and the extension of our services to include the distribution of natural and organic foods to their Copps Food Centers and Rainbow Foods banners," said Alec Covington, president and c.e.o. of Tree of Life, in a statement. "We are very excited about this opportunity to continue to support Roundy's efforts to serve their customers and to provide the range of natural, organic, and specialty food products that fit today's consumers ever-changing needs and lifestyles."
Tree of Life serves customers throughout the United States and Canada and is a wholly owned subsidiary of Royal Wessanen NV based in The Netherlands.