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    Innovation Sparks Growth in Pet Oral Care Market: Report

    NEW YORK -- Total U.S. retail sales of pet oral care products hit $425 million last year, reflecting average annual growth of 35 percent since 2000, according to "Market Trends: Oral Care for Pets," a new report from market research publisher Packaged Facts.

    NEW YORK -- Total U.S. retail sales of pet oral care products hit $425 million last year, reflecting average annual growth of 35 percent since 2000, according to "Market Trends: Oral Care for Pets," a new report from market research publisher Packaged Facts.

    This relatively sudden surge in sales goes across multiple pet supplies categories, among them food, biscuits/treats, rawhides, toys, supplements, toothpastes, toothbrushes, wipes, and other OTC health care products, the report notes.

    "One factor underpinning the rapid rise of targeted oral care products for pets is the competitive necessity of marketers to come up with ever more innovative product concepts," said Packaged Facts acquisitions editor, Don Montuori. "Adding value to products represents a way to breathe life into mature categories and pump up price points and margins, as well as gain the favor of the major retailers, PETCO and PETsMART."

    An additional key motive resulting in heightened consumer awareness of the need for pet oral care is the growing stress on it by veterinarians, who are in a position to recommend OTC health care items.

    Providing a comprehensive analysis of the U.S. retail marketplace for pet oral health products, demographic profiles based on Simmons data, and a thorough analysis of the impact of trends such as the humanization of companion animals on purchasing habits, the $1,995 report can be bought directly from Packaged Facts by visiting http://www.packagedfacts.com/pub/1073645.html or http://www.MarketResearch.com.

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