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    Rite Aid to Launch New Digital Photo Services

    CAMP HILL, Pa. -- Rite Aid Corp. is partnering with an imaging technology solutions provider to launch two new digital photo services: a Rite Aid digital one-time use camera line, and one-hour digital print-to-store capability that will be accessible from the company's Website.

    CAMP HILL, Pa. -- Rite Aid Corp. is partnering with an imaging technology solutions provider to launch two new digital photo services: a Rite Aid digital one-time use camera line, and one-hour digital print-to-store capability that will be accessible from the company's Website.

    The drug chain is working with Pure Digital Technologies to launch these two services at approximately 800 West Coast stores late this summer.

    "Rite Aid is committed to being a leader in digital photo products and services," said Jim Mastrian, Rite Aid's senior e.v.p. of marketing and logistics. "Our partnership with Pure Digital will allow Rite Aid to be the first national drug chain to provide this innovative print-to store online service to our customers, allowing them the convenience of easily uploading their digital photos from home and picking them up at their local Rite Aid store in one hour."

    Customers will have the option of ordering digital prints from their home or office computers through www.riteaid.com, for one-hour pick up at their local Rite Aid stores. This service, which effectively puts a "digital order kiosk" on the customer's home computer, will also enable special custom orders like greeting cards, calendars and photo gifts.

    The Rite Aid digital one-time-use camera line consists of two cameras designed to be affordable and worry-free. The Picture Preview model features a 1.4-inch color LCD screen for instant image review and deleting capabilities, letting consumers snap away and delete images until they get the exact shot they want. A second camera, the Rite Aid One-Time-Use Camera with Delete Feature, offers all the same features but without the LCD preview screen. Both cameras hold 25 pictures and are fully recycled after processing. Customers will receive 25 Kodak Prints, an index print, and a Kodak Picture CD for just $9.99 when they return the camera to Rite Aid for processing.

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