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GOODLETSVILLE, Tenn. -- Dollar store operator Dollar General Corp. here is planning to introduce its food-heavy Dollar General Market concept to the Orlando market. The store will open in a former Kash 'n Karry location, according to local published reports.
The Dollar General Market format, which the company introduced in 2003, is much like Dollar General's traditional stores, containing clothing, home décor, and some electronics, spokeswoman Tawn Earnest told Progressive Grocer. However, it carries more perishable items than the conventional version, including frozen foods and produce. Additionally, the Market stores are typically twice the size of conventional Dollar General stores, which average between 6,000 and 8,000 square feet.
"I would hesitate to call it a grocery store," Earnest said of the format. "The store was designed to make shopping more convenient for our customers, where they can pick up weekly supplies along with perishables and other foods on the same trip." Earnest declined to disclose the percentage of food items typically carried in the stores.
Dollar General had 15 of the new stores at the end of last year, according to Earnest. The majority are located in Tennessee and Kentucky. The company previously announced plans to open 30 additional stores this year.
Dollar General operates more than 7,500 stores in 30 states.