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CHARLOTTE, N.C. -- In conjunction with its sponsorship of NASCAR driver Bobby Labonte, ConAgra Foods launched a new racing Web site, www.conagrafoodsracing.com.
The site spotlights Labonte -- who will compete in eight Busch Series races this season -- and the Joe Gibbs Racing team, and includes several unique interactive features to promote ConAgra Foods brands like Banquet, Eckrich, Hunt's, and Slim Jim.
The Web site will include a weekly Bobby Labonte Weblog, a state-of-the-art communications tool used by sports stars, celebrities, and everyday people. Labonte's online journal will offer an inside look into his season, the world of NASCAR, and Joe Gibbs Racing, and will feature his views on the track he'll be racing at each week.
"We're always looking for different ways to reach out to our fans, and the ConAgra Foods Racing Web site and my blog are perfect ways to do it," said Labonte. "From the Web site, we're giving people an opportunity to learn what it's like to be on a NASCAR team. It's just one way we can thank the loyal fans of NASCAR and customers of ConAgra Foods."
Mike Hargrave, v.p./sponsorship and event marketing, ConAgra Foods, said the site will further advance the company’s sponsorship as well as brand and product recognition. "We have tailored the site to appeal to diehard NASCAR enthusiasts, casual race fans, and consumers of ConAgra Foods' great-tasting products," said Hargrave. "We're extremely pleased to have Bobby serve as the focal point of our new Web site, as well as drive ConAgra Foods cars again this year."
ConAgra Foods is a longtime sponsor of Labonte, the 2000 NASCAR NEXTEL Cup champion, who will continue to appear in advertising and promotions, as well as make personal appearances on behalf of ConAgra Foods' products.
This year, ConAgra Foods served as a sponsor of Daytona 500, and the Banquet brand will continue as the title sponsor of the Banquet 400, presented by ConAgra Foods at Kansas Speedway for the third straight year. Labonte will drive ConAgra Foods' branded cars (Banquet, Eckrich, Hunt's, and Slim Jim) in eight Busch Series races during the 2005 season.