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NEW YORK -- The only conference and trade show focused at helping retailers maximize their business with the growing Hispanic market will make its debut this fall, at a time when supermarkets around the country are rushing to better serve their Latino shoppers.
Hispanic Retail 360 Conference & Expo, being held in Dallas on Sept. 26-27, promises to be the premier educational and sourcing event for retailers as they struggle with how best to address the Hispanic market growth opportunity. The conference, produced by VNU Business Media here, will feature the retail industry's leading experts on connecting with this complex, but fast-growing market, as well as presentations from VNU's world-leading market information companies -- ACNielsen, Spectra, Claritas, Scarborough, and Nielsen Media Research.
Program highlights include:
-- Leveraging Your Retail Environment to Reach the Hispanic Consumer, by Jim Perkins, author of the new book, "Beyond Bodegas: Developing a Retail Relationship with Hispanic Consumers";
-- Vision 2020: Mixing Multicultural Merchandising & Marketing Into the Fundamental DNA of Your Organization, by Rhonda Harper, founder of RTM&J and former marketing v.p. at Vanity Fair Intimates and Wal-Mart's Sam’s Club;
-- An Integrated Approach to Ethnic & Mainstream Merchandising, by Terry Soto, president and c.e.o., About Marketing Solutions;
-- Lessons from the Field: Avoiding the Unseen Pitfalls in Hispanic Retailing, a panel moderated by Laura Martinez, editor, Marketing y Medios magazine, and including Mike Tolley, president, Mi Pueblo Food Centers;
-- How Do Retailers Stack Up in their Hispanic Marketing, a benchmarking session by Gary Berman, president, Market Segment Group; and
-- The Psychographics of the Hispanic Consumer, by Phil Lempert, Supermarket Guru and NBC Today Show food trends editor.
The conference topics are based on feedback from a 16-member retailer advisory board consisting of leaders in the grocery, mass, drug, dollar, and convenience store channels. Advisory board members include representatives from Food City, Food Lion, H.E. Butt Grocery, Meijer, and Stop & Shop.
Other sessions will spotlight emerging Latino markets in the U.S.; brand and media preferences of Hispanic shoppers, and successful case studies. In addition, there will be a session examining how consumers in key Latin American countries shop, and what that means to U.S. retailers.
In addition, this first-of-its-kind event will feature a robust product exposition showcase where suppliers will have the opportunity to display their merchandise offerings aimed at the Latino shopper. Current sponsors/exhibitors include Coca-Cola, Anheuser-Busch, Procter & Gamble, Energizer and MBR Industries.
For information on exhibiting, contact VNU Expositions Group, (770) 291-5508, or email: Hispanic@vnuexpo.com. Sponsorships are also available by contacting Jeff Friedman, v.p., channel information and solutions, at (646) 654-7452, or Jfriedman@vnubuspubs.com.
Attendees can register for the conference at http://www.hispanicretail360.com. For more information, please contact Don Longo, director, editorial and content development, Retail Group, VNU Business Media, at (646) 654-7489, or Dlongo@vnubusinessmedia.com.
VNU is the parent company of Progressive Grocer.