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LEEDS, England -- Wal-Mart-owned ASDA, the United Kingdom's No. 2 supermarket, said that it would overhaul its 278 health and beauty sections at a cost of 7 million pounds (U.S. $12.8 million), according to a report in U.K. newspaper the Evening Telegraph.
The makeover will entail the addition of over 1,000 new products, many developed expressly for the value-priced ASDA brand, among them designer hair care, premium skin care, and electrical beauty products. Additionally, the revamped departments will employ specially designed cutting-edge shelving, graphics, and lighting.
To effect the changes, the retailer has hired seven executives to focus on the health and beauty arena, who will take on such responsibilities as customer planning and buying and marketing.
"This investment is a further illustration of our commitment to this area of the business," said ASDA health and beauty director David Miles. "Customers over the coming months can look forward to even more great new health and beauty products and even more great low prices."