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GOODLETTSVILLE, Tenn. -- In the latest move that reflects a stronger concentration on the frozen foods category, Dollar General stores here this month has begun to sell products from Blue Bell Creameries in approximately 700 stores in Texas.
The chain has already been carrying the brand in 300 Louisiana stores. Most Dollar General stores will carry Blue Bell Ice Cream half gallons, pints and selected take-home snacks.
Dollar General has been adding freezers and refrigerated cases to its 7,500 stores over the last year and a half or so. Generally, frozen food is one of the fastest growing categories in dollar stores, according to ACNielsen, albeit off a small base.