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BENTONVILLE, Ark. -- The Wal-Mart Television Network's strategic programming platform in 515 targeted Wal-Mart stores with highly concentrated Hispanic populations will receive support from Premier Retail Networks, Inc., the wholly owned subsidiary of San Francisco-based PRN Corp., in partnership with U.S. Spanish-language television network Telemundo.
Customized short segments, produced by Telemundo and presented by Telemundo show hosts, will tie directly to seasonal initiatives dealing with family, home, entertainment, and sports information of interest to Hispanics. The content will air once per hour for up to five minutes of every 60-minute programming loop.
Noted Wal-Mart senior media director Troy Steiner in a statement: "Wal-Mart is firmly committed to providing the most relevant merchandise, services, and store environment to all of our customers. In this way we hope to be able to offer a 'store of the community.'"
According to Michelle Bella, Telemundo’s s.v.p. of marketing and promotions: "Establishing a presence on Wal-Mart TV Network will enable us to reach a significant portion of the fast-growing U.S. Hispanic audience in an innovative way and increase the awareness of our programming through a new medium. With over 130 million viewers networkwide, we are pleased that PRN and Wal-Mart TV Network are committed to delivering targeted programming to the Spanish-language-speaking community that visits Wal-Mart stores in 14 different states, including California, Texas, and Florida."
PRN Corp. chairman and c.e.o. Charlie Nooney added: "PRN continues to deliver on our commitment to providing programming and advertising that viewers will find relevant and informative, and by bringing Telemundo to the Wal-Mart TV Network we are enhancing our Hispanic programming in the 515 Wal-Mart stores that have a high concentration of Hispanic consumers. In addition, our advertisers are looking for new and effective ways to reach the $531 billion Hispanic consumer market in the U.S., and we believe that Telemundo's programming segments will enhance their ability to reach this key demographic on the Wal-Mart TV Network."
Wholly owned by NBC Universal, Telemundo reaches 92 percent of U.S. Hispanic viewers in 118 markets through its 15 owned and operated stations, 36 broadcast affiliates, and almost 684 cable affiliates.
The PRN Corp. operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Retailers carrying the PRN Network include Costco, Pathmark, Ralphs, Sam's Club, ShopRite, and Wal-Mart.