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    Dole Redesigns Consumer Web Site

    WESTLAKE VILLAGE, Calif. -- Dole Food Co. has redesigned its Web site to better serve consumers and customers.

    WESTLAKE VILLAGE, Calif. -- Dole Food Co. has redesigned its Web site to better serve consumers and customers.

    The redesigned site, www.Dole.com, features a Flash-animated introduction, a new home page, greatly enhanced recipe capabilities (Recipe Central), a new foodservice site, and expanded product information. The company says its vibrant new home page was created to reinforce the consumer's perception of Dole as a company that symbolizes freshness, quality, trust, dependability, nutrition education and research, and customer service.

    Recipe Central offers consumers several search options to find recipes that meet their culinary and nutrition needs. Consumers can also find recipes prepared in under 30 minutes or ethnic cuisines. Recipe Central is interactive with a feature that allows consumers to rate the recipes.

    Dole Kids is filled with fun activities that encourage children to eat more fruits and vegetables and to be physically active. More information on children's nutrition is also available at www.dole5aday.com.

    The Dole Nutrition Institute site (www.Dolenutrition.com) offers resources that include an online newsletter, food facts from A to Z, videos on nutrition, the Dole Poll, an interactive quiz, a virtual Dole spa, and daily tips on nutrition.

    Dole, with 2004 revenues of $5.3 billion, is among the world's largest producers and marketers of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods and is a produce industry leader in nutrition education and research.

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