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    Fresh Brands Names New Sales And Marketing Exec

    SHEBOYGAN, Wis. -- Joe Livorsi has been named s.v.p./sales and marketing for Fresh Brands, Inc.

    SHEBOYGAN, Wis. -- Joe Livorsi has been named s.v.p./sales and marketing for Fresh Brands, Inc.

    Livorsi joins Fresh Brands from the Syracuse, N.Y.-based Penn Traffic Co., where he led the chain's implementation of the category management and price optimization systems as director of its grocery division.

    Over the past 35 years, Livorsi has held various other management positions in the industry, including senior sales and marketing roles at Randalls Food Markets, Price Chopper, and Buttery Food & Drug. He began his supermarket career with The Great Atlantic and Pacific Tea Co., in Chicago.

    "We are extremely excited to have someone with Joe's credentials joining our team," said Louis Stinebaugh, Fresh Brands' president and c.o.o.

    Through corporate-owned retail, franchised and independent supermarkets, Fresh Brands Inc. operates corporate-owned and franchised supermarkets throughout Wisconsin, northern Illinois, and Iowa, under the Piggly Wiggly and Dick's Supermarkets banners. With 81 franchised supermarkets and 21 corporate-owned supermarkets, Fresh Brands also operates two corporate-owned convenience stores, all of which are served by two distribution centers and a centralized bakery/deli production facility.

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