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HERSHEY, Pa. -- Hershey Foods Corporation here said yesterday it named that Michele Buck corporate s.v.p. and president of its recently formed U.S. Snacks Group. Buck will report to Richard H. Lenny, chairman, president and c.e.o.
Buck will join Hershey in mid-April. She comes to the firm from Kraft Foods, where she was s.v.p. and general manager of Kraft Confections. In that position, she had responsibility for the Kraft U.S. confections business, including the LifeSavers, Altoids, CremeSavers, and Toblerone brands. Her previous positions with Kraft included v.p., marketing, confections, and v.p., marketing, Planters snack nuts. Buck has also held marketing positions with Frito-Lay and Kraft General Foods.
"Michele's extensive experience across multiple snack categories and her strong track record will enable us to quickly and successfully execute our snack market strategy as we extend our reach into this growing market," said Lenny in a statement.
Hershey established its U.S. Snacks business group, along with a U.S. Confectionery business group, earlier this year.