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BOISE, Idaho -- As college basketball fans cheer their teams down the road to the NCAA Finals, Albertsons, The Coca-Cola Company, and Kraft Foods are teaming up to support the development of the athletes of tomorrow.
The three companies said yesterday that they will donate $260,000 in athletic equipment to youth programs nationwide, through a new charitable program called Keeping Sports Alive in Our Local Communities.
The program, which begins this month, was created to provide a boost to local organizations confronted with shrinking funds for youth sports programs nationwide.
"Youth sports and extra-curricular activities are important to the growth and development of our children, giving them opportunities to not only exercise and make friends, but also to learn the importance of physical fitness, teamwork, competition and sportsmanship," said Larry Johnston, chairman, c.e.o., and president of Boise, Idaho-based Albertsons. "Sports programs are helping make life easier for millions of families."
In partnership with Coca-Cola and Kraft, Albertsons has selected youth organizations in the communities it serves throughout the nation to receive awards that may be redeemed for sports equipment. Recipients will be able to select the athletic equipment that best suits their program needs, with available items ranging from football helmets and soccer balls, to badminton sets and jump ropes.
The Albertsons, Coca-Cola, and Kraft partnership donation recipients include select Boys and Girls Club chapters, schools, and community youth sports programs across the country.