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    Dierbergs Markets Completes Roll Out of Open POS Solutions

    ST. LOUIS -- Following a lightning-quick rollout, 21-store independent grocer Dierbergs here yesterday completed its chain-wide installation of an open, PC-based point-of-sale system.

    ST. LOUIS -- Following a lightning-quick rollout, 21-store independent grocer Dierbergs here yesterday completed its chain-wide installation of an open, PC-based point-of-sale system.

    The chain is using the Retalix StoreLine Windows-based POS application running on new Dell POS workstations. The rollout, which was completed in 6 weeks, included replacing the stores' previous system with the Retalix StoreLine Windows-based POS application running on new Dell POS workstations.

    Dierbergs' configuration includes a Dell point-of-sale solution with OptiPlex desktop computers running Microsoft Windows XP Professional, and two Dell 15-inch flat panel touch screen monitors in each lane -- one facing the cashier and one facing the checkout customer.

    A central application defines the content on the displays for all store locations, and drives consumer marketing on the customer-facing display. The browser-driven touch interface provides Dierbergs with the opportunity to expand their interaction with consumers and minimize perceived wait time during the checkout process. Dierbergs also uses Retalix's browser-based merchandising solution for centralized item catalogue and price management.

    "The StoreLine system provides a solid foundation for us to be able to meet our customers' expectations in numerous ways throughout the store as well as at the checkout lane," said Robert Sanabria, dir. of IT at Dierbergs Markets. "We were very pleased with the features we were able to bring to market in our initial rollout, such as customer touch screens and web-based promotion messages. With that said, we are even more excited about how this solution positions us for the future. Our training and development teams are already working on our next set of features we expect to release to our stores this summer."

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