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    Wal-Mart and CMT to Jointly Promote Entertainment Products

    NASHVILLE, Tenn. -- CMT: Country Music Television and Wal-Mart Stores, Inc. are collaborating to promote music and other entertainment products across multiple platforms, the companies said Friday.

    NASHVILLE, Tenn. -- CMT: Country Music Television and Wal-Mart Stores, Inc. are collaborating to promote music and other entertainment products across multiple platforms, the companies said Friday.

    The collaboration will include in-store promotion and exclusive CMT content in Wal-Mart stores; on-air support on CMT; an online platform, and digital media extensions.

    The companies also said they are exploring opportunities to expand the promotional program to other MTV Networks music services.

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