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NEW YORK -- VNU, parent company of Progressive Grocer, is now accepting of Google AdWords advertisements on the Websites of all VNU business-to-business publications in the U.S. and Europe.
The deal is VNU's first major joint US-European Web partnership, featuring U.S. brands such as Progressive Grocer, Adweek, The Hollywood Reporter, Billboard, National Jeweler, and Successful Meetings and leading European titles like Computing, Accountancy Age, Computable, IT Week.
As part of the agreement, Google's targeted, text-based ads will appear on VNU's global network of professional Websites through the Google AdSense program. "Google's huge collection of advertisers offers the depth necessary to provide relevant ads that match the industry-specific content of VNU's titles," said Mike Marchesano, president and c.e.o. of Business Media U.S. and Ruud Bakker, president and c.e.o. of Business Media Europe in a joint statement. "It is a benefit to our business readers to receive additional information pertinent to what they are reading."
VNU's business-to-business titles in the entertainment, media & marketing, technology and finance, retail, travel, performance, real estate and design, and foodservice and beverage industries now show Google's targeted ads throughout their respective Websites. The revenue from clicks on these ads is shared between VNU and Google.
"VNU's quality business content provides another excellent distribution channel for our business-to-business advertisers," said Joan Braddi, v.p. of Search Services. "Google continues to collaborate and innovate to bring business-to-business users, publishers and advertisers together."