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NEW YORK – Unilever's Foods North America business unit has named Mosaica, a multicultural communications agency here, as its advertising agency of record for the Hispanic market.
Mosaica will be responsible for all aspects of Hispanic strategic planning, advertising creative development, production, and media planning for all of Unilever's foods brands, including Hellmann's, Knorr, Ragu, and Shedd's Spread Country Crock.
Mosaica has been handling Hellmann's and Shedd's Spread Country Crock since 2002.
"These brands are icons in Hispanic households across America, and almost all of Unilever's brands have significant presence in Latin America," said Fernando Fernandez, s.v.p., general manager of Mosaica, in a statement. "This is the most rewarding kind of new business win, because it comes from an already satisfied client partner."
Ricardo Martinez, director of multicultural marketing at Unilever Foods NA, said, "Mosaica showed great strengths in creative and media management, ultimately becoming our choice for an enduring partnership that we are looking forward to build together."
Mindshare will continue to handle the consolidated Hispanic media buying for all of Unilever in the United States, including both Foods and Home and Personal Care Brands.