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BENTONVILLE, Ark. – Wal-mart said yesterday that it will present a nationwide program in celebration of Black History Month, by offering shoppers free copies of "unique, inspirational, and educational" publications during the month of February.
"At Wal-Mart, we celebrate diversity 365 days a year," said Esther Silver- Parker, v.p., diversity relations. "We are proud to offer these special publications in honor of Black History Month, to provide a combination of information and inspiration as well as useful and practical resources to empower families to chart their history and preserve their heritage."
The promotion is sponsored by Kraft Foods, and the booklet will be distributed free from Kraft Black History Month displays in more than 3000 Wal-Mart stores throughout the country in February 2005.
The program also includes a "Milestones in History" timeline that unfolds to nearly five feet in length. Sponsored by Colgate Palmolive, the timeline will be available free in selected Wal-Mart stores.