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SYRACUSE, N.Y. - The Penn Traffic Co. has partnered with the American Red Cross to raise money for tsunami relief in a program that will run from Jan. 8 to Jan. 29. All 109 corporately owned Penn Traffic Stores, which operate under the P&C, Quality, and BiLo Foods/Riverside banners, will participate, as well as some franchise stores.
Just by adding a minimum of one dollar to their grocery bills at the register, customers will be able to make a donation to the Red Cross International Response Fund, which is helping the victims of the tsunamis in southern Asia and eastern Africa. Additionally, Penn Traffic will make a contribution to the tsunami relief effort on behalf of the company.
According to Mary Anne Hankins, Penn Traffic’s director of consumer and public affairs, “Our customers are eager to do whatever they can to help, and our Tsunami Relief Effort will enable them to conveniently make a donation while they shop to a reliable, trusted organization that is directly helping to bring relief.
“It takes time to set up a fundraising program like this in all our supermarkets, so we ask for our customers’ patience in waiting for our Jan. 8 starting date,” continued Hankins. “We thank them in advance for what we know will be a very generous response.”