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SCHAUMBURG, Ill. - ACNielsen U.S., an operating unit of ACNielsen, a VNU business, said yesterday it was selected as the new preferred provider of syndicated marketing information and consumer insights for the Wm. Wrigley Jr. Co.
In a statement, Wrigley's v.p. and managing director - North America/Pacific, Ralph Scozzafava, said: "We believe that ACNielsen has the information tools and people to best support our future direction. They proposed creative solutions to some of our key data challenges and offered a variety of programs and mechanisms to support our pursuit of even broader and deeper consumer and customer insights."
Wrigley will take advantage of a wide range of ACNielsen services -- including information on everything from product assortment and front end trends to sales monitoring and promotion analysis across key distribution channels. Additionally, data from ACNielsen's TDLinx division should help drive retail execution and additional supply chain efficiencies by allowing for the integration of external ACNielsen sales data with internal Wrigley SAP shipment data.