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GREENSBORO, N.C. - Sheetz, Inc., one of the fastest-growing family owned and operated convenience store chains in the United States, is adding Gilbarco Veeder-Root’s new contactless smart card payment option to more than 3,100 fueling positions in the company’s Gilbarco branded dispensers in North Carolina, Pennsylvania, West Virginia, Maryland, Virginia, and Ohio.
The contactless smart card payment system is compliant with global standard ISO 14443, and is backed by three major credit card companies, which means transactions qualify as a card swipe and therefore get the best transaction rate, according to Greensboro, N.C.-based Gilbarco Veeder-Root. The company claims that Sheetz’ deployment also avoids other barriers of adopting Radio Frequency Identification (RFID) payment, because no proprietary database/look-up table is required and the major credit card companies will bear the cost of issuing the RF-enabled cards and tokens.
"We are confident that the convenience and security of Gilbarco Veeder-Root's contactless payment option will be well received among Sheetz' customers at the pump, and will contribute to the overall time-savings and pleasant shopping experience for our customers," said Louie Sheetz, e.v.p. of marketing at Sheetz, Inc., in a statement.
The rollout is also supported by POS systems and software provided by Radiant Systems of Alpharetta, Ga. and in-store readers provided by VivoTech of Santa Clara, Calif. Transaction processing is provided by the WINPAY product from ACI.
The combined system is expected to provide extra convenience by enabling customers to make purchases with a simple “tap” of an RF-equipped credit card.
In addition, the contactless smart card option is designed to provide greater protection from card skimming at the pump by supporting Dynamic Card Verification Code (CVC) capability of the cards. CVC uses radio frequency power to change the account number with every transaction. Any transaction attempting to use a counterfeit “white card” is rejected by the host, which recognizes that the number has already been used.
The rollout is expected to be complete by March 2005.
Altoona, Pa.-based Sheetz, Inc. operates more than 300 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina, and is ranked 87th on the Forbes list of largest private companies.