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SOUTHFIELD, Mich. - A new conference focused on retailers’ strategies and consumer behavior in the wellness market is being held next month by the MARS Wellness Group.
The MARS Wellness Group is a division of MARS Advertising, a brand marketing and retail promotion agency. Its co-sponsor for the first annual Wellness Insights Summit is Bellevue, Wash.-based wellness research and strategy firm the Hartman Group.
The summit will be held from Jan. 26 to Jan. 28, at the Camelback Inn in Scottsdale, Ariz. The event is designed as a forum for brand and customer marketing executives to discover how shoppers learn about, shop, and use wellness products in the food, beverage, OTC, and personal care segments. Key highlights will include presentation of the Fall 2004 MARS/Hartman Proprietary Wellness Shopper Insights Study, category and merchandising learning for major categories, and exclusive Wellness Retailer Profiles of nine national retailers.
"Our clients are seeking a deeper understanding of what shoppers are looking for in wellness products and how they are marketed through their key customers," said Ken Barnett, c.o.o. and owner of MARS Advertising, in a statement. "The Wellness Insights Summit will provide unique and actionable learning that will give brand and customer marketers a leg up in the competitive world of consumer marketing at retail."
Founded this year, the MARS Wellness Group is dedicated to the discovery and implementation of wellness insights to brand and retail strategy. These strategies and insights are then activated through MARS' in-house Channel Marketing Team, a coast-to-coast network of strategic brand and retail planners who work hand-in-hand with major food, drug, mass, and club retailers.