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TYLER, Texas - Brookshire Grocery Co. has deployed an automated system to manage the discount and rebate processes of its large suppliers, including Kraft Foods, General Mills, and Procter and Gamble.
The system was developed by Santa Clara, Calif.-based Savvion, a provider of solutions that enable companies to optimize operations by modeling, automating, and managing consistent, repeatable business processes.
Brookshire, with 154 stores under the banners of Brookshire's, Super 1 Foods, and Ole Foods in Texas, was faced with the challenge of how to maximize the rebates and discounts offered by its many CPG suppliers as part of co-op advertising and promotional offers. The chain chose Savvion BusinessManager to streamline and automate the discount management process, enabling it to manage and track the individual promotional programs to assure that rebate forms are submitted on time, while taking full advantage of available discounts by ordering additional inventories before promotions expire.
The system is heavily dependent on the Savvion event correlation capability that monitors inventory and schedules, reminds staff when rebate deadlines are nearing, notifies buyers to purchase additional inventory before rebates end, and alerts managers when submissions are falling behind schedule. The Savvion system has replaced a formerly manual paper-based process that was fraught with data entry errors and missed schedules, causing Brookshire to lose thousands of dollars in missed discounts and rebates.
Savvion's Process Partner, Hitachi Consulting, assisted Brookshire in developing and deploying the application.