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MILWAUKEE - Miller Brewing Co. will host off-premise promotions starting in January for its Miller, Miller Lite, and Fosters brands.
The "Super Party 2005" promotion, scheduled to run from Jan. 1 through Feb. 6, will include point-of-sale promotions featuring sports personalities Chris Berman and Tom Jackson, and thematic POS materials that turn the retailer into "Super Party" headquarters.
Miller's "Foster's Summer Down Under" will run from January through March, offer a consumer sweepstakes for a trip to Australia, and feature promotional materials that convey Foster's as a quality import. Prepackaged kits will be available for a variety of retail accounts.