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MINNEAPOLIS - Target, through its Take Charge of Education school fund-raising program, has awarded $13 million to schools across the country. The donation was the company's second check donation this year.
Each March and September Target donates money to schools, which can use it however they want. Since Take Charge of Education launched in 1997, the retailer has given more than $120 million to schools around the nation. More than 110,000 schools and 8 million Target customers are currently participating in the program.
Take Charge of Education enables families, teachers, and community members to designate a local, eligible K-12 school of their choosing to receive an amount equal to 1 percent of their Target Visa and Target Guest Card purchases made at Target stores and on Target.com, subject to program rules and credit approval. Target also contributes .50 percent of all Target Visa purchases.
"Great things are happening in schools across the country as a result of these unrestricted funds," said Laysha Ward, Target's v.p., community relations in a statement. "Because of Take Charge of Education, schools have been able to finance projects to address needs in their communities. Regardless of the way in which the Take Charge of Education funds are used, it's always exciting to see the creativity of a community."
Additionally, Target has joined with Crayola to offer back-to-school shoppers an opportunity to make their Take Charge of Education school fund-raising dollars go even further. Inspired by Target's ongoing commitment to education, Crayola contributed 100 percent of all Crayola brand purchases made using a Target Visa or Target Guest Card between July 11 and Sept. 11, to the cardholder's chosen K-12 school, up to $100,000. Also, as part of the companies' partnership on education issues, Crayola has introduced a new marker, Target Red.