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    GMA Supports Use of TDLinx Channel Definitions Throughout CPG Industry

    WILTON, Conn. and WASHINGTON - The Grocery Manufacturers of America (GMA), the trade group representing food, beverage, and consumer product companies, on Friday urged its members to use the trade channel definitions created and provided by TDLinx in their efforts to go to market.

    WILTON, Conn. and WASHINGTON - The Grocery Manufacturers of America (GMA), the trade group representing food, beverage, and consumer product companies, on Friday urged its members to use the trade channel definitions created and provided by TDLinx in their efforts to go to market.

    TDLinx, a division of ACNielsen, a VNU business, (Progressive Grocer is also under the VNU umbrella) is a provider of retail and on-premise channel information. Its channel definitions, which are widely used throughout the consumer packaged goods industry, deliver a consistent way to view and analyze trade channels across a broad base of trading partner companies.

    GMA e.v.p. Mark Baum said GMA's decision to support the use of the TDLinx trade channel definitions is consistent with its efforts to drive business partner collaboration initiatives and connect the flow of products with the flow of relevant information. "As an industry group that is committed to improving communications capabilities among trading partners, GMA is pleased to lend our support to an industry effort aimed at adopting consistent definitions," said Baum. "All trading partners benefit from having key industry groups aligned."

    "This alignment is bringing real value to our CPG client base as it puts them all, literally, on the same page with clear and consistent channel definitions," said Scott Taylor, TDLinx e.v.p. and g.m. "This alignment is very timely, given the focus on data consistency and integrity by the consumer product industry."

    TDLinx has also received endorsements and support for its trade channel definitions from the Food Marketing Institute for the supermarket channel and the National Association of Convenience Stores for the convenience store channel.

    Earlier this year CPG industry trade publications Progressive Grocer, Convenience Store News, and Retail Merchandiser, along with the VNU Marketing Information group, which includes ACNielsen, Spectra, BASES, and Claritas, also endorsed the channel definitions.

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