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COLUMBUS, Ohio - Comedian Drew Carey, Cleveland's favorite son, would likely highly approve of the new partnership inked between The Kroger Co. and the Ohio Department of Development's Division of Travel and Tourism to boost visitors to the Buckeye State.
The agreement, which will offer travel discounts via the Kroger Plus Card program in Kroger's Great Lakes Region comprised of Ohio, Michigan, and parts of West Virginia, will encourage people to take advantage of discounts offered through participating Ohio tourism industry attractions like the Rock and Roll Hall of Fame in Cleveland, as well as at select Ohio state parks, historical sites, hotels, restaurants, museums, and amusement parks.
"We are proud to be working with the Ohio Division of Travel and Tourism to offer our Kroger Plus Card members the added value of an affinity program that will save them money, and encourage them to discover Ohio's bounty of travel opportunities," Bruce Macaulay, president of Kroger's Great Lakes Division, said in a statement.
Travelers can receive the designated savings by presenting a Kroger Plus Card at the point of purchase/entry or by mentioning the discount while making a reservation. Kroger launched the campaign with a circular targeting more than four million Kroger customers in the Great Lakes region. An ad within the circular refers consumers to http://www.DiscoverOhio.com for program details.