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CHICAGO - In honor of the 50th anniversary of Butterball brand turkey, ConAgra is revamping its famous Butterball Turkey Talk-Line, which helps frustrated consumers with tips on how to cook the big birds.
The hotline, which turns 24 this year, will be activated Nov. 8 and staffed with nearly 50 home economists and nutritionists during the months of November and December, to answer questions on everything from holiday meal planning to turkey preparation.
This year, in addition to traditional holiday recipes, low-carb, low-cal, and other substitute recipes will also be included.
The company's Butterball.com Web site has been updated to include a Spanish-language version, which will offer a turkey cooking guide; Thanksgiving history, including Harvest Festival background and tips to share the tradition; and health-related information on diabetes and hypertension.