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SYDNEY - The Australian Retailers Association (ARA) says it has produced a second-draft RFID Consumer Code of Practice and expects to publish the completed code by Christmas.
According to Chad Gates, the ARA's national technology director, the code's purpose is to allay consumer worries about privacy issues before those concerns and others make it even harder for retailers to adopt RFID.
"The broad aim of the code is to address consumer concerns over RFID, especially around-activation of tags," Gates explained to ZDNet Australia. "It will address what information is stored, notification of when RFIDs are being used and practices around notifying consumers how and why they are being used."
The second draft of the code, created by a committee formed by the ARA, is now being circulated among members of an industry committee. Gates said the draft is likely to be released for wider consultation in September, and that a final draft should arrive in late December.